Curriculum Vitae
Transformational leader
Marketing technologist
Patent holder
Visionary marketing executive with 20+ years of success building brands, leading high-performing global teams, and driving double- and triple-digit growth across CPG, fintech, financial services, BPO, and technology. Known for blending data-driven insight with creative execution to deliver scalable marketing programs, increase brand equity, and accelerate pipeline velocity. Recognized for pioneering digital innovations, spearheading go-to-market strategies, and transforming marketing functions into modern growth engines. Passionate about leading through change, mentoring talent, and using technology to create measurable business value.
CORE COMPETENCIES
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Strategic marketing leadership
Digital growth strategy Brand positioning & revitalization Data-driven decision making |
MarTech & innovation adoption
Scalable content & SEO strategy Full-funnel demand generation Budget & ROI optimization |
Stakeholder management
Customer experience design Local market activation High-impact presenter |
PROFESSIONAL EXPERIENCE
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Boldr | US, Mexico, South Africa, The Philippines
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2024 – 2025
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Outsourcing with a heart. Boldr redefined outsourcing as the first certified B-Corp in the market, building remote teams just like you would build them in-house.
Director, Marketing
Recruited to mature marketing organization to adopt a growth marketing approach to elevate brand awareness and build a robust sales pipeline.
Recruited to mature marketing organization to adopt a growth marketing approach to elevate brand awareness and build a robust sales pipeline.
- Launched first comprehensive remarketing campaigns for each SBU with robust A/B testing to quickly learn and iterate, to improve MQLs by 20% in the first 90 days.
- Implemented website visitor deanonymization program and subsequent targeted nurture campaigns, resulting in a 40% lift in MQLs in 30 days.
- Orchestrated a strategic SEO/content overhaul that boosted monthly impressions by 28,000% from 18K to 5.2M.
- Increased new monthly visitors by 239% from 5K to 18K.
- Reduced paid media CPC by >99% from $20.19 to $0.19.
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Brightwell | Atlanta, GA
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2018 – 2023
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Pioneering frictionless, real-time, cross-border payments for all.
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Director, Marketing
Senior Marketing Strategist |
2019 – 2023
2018 – 2019 |
- Led positioning and branding strategy to launch three new products – the first brand expansion in 10 years.
- Created comprehensive, tiered communication strategy for multiple constituencies and products.
- Launched a multi-channel, 360 resource program to educate and empower users, reducing support tickets by 20% in the five most frequent categories.
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Independent Digital Marketing Strategist
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2017 – 2018
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Digital Strategist and Campaign Manager
Digitize clients' owned, earned, shared and paid marketing efforts including: first-party data capture, demand generation, web and social platform creation/management, email marketing, and SEO.
Clients included:
Digitize clients' owned, earned, shared and paid marketing efforts including: first-party data capture, demand generation, web and social platform creation/management, email marketing, and SEO.
Clients included:
- Pat Gardner for House District 57
- Alex Wan for Atlanta City Council President
- New Thought Marketing
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The Coca-Cola Company | Atlanta, GA
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2016 – 2017
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Leading American multinational manufacturer, retailer, and marketer of non-alcoholic, ready-to-drink beverages with $41B in annual revenue and 325,000 employees.
Marketing Technologist
TL;DR - I made this. Recruited to streamline disparate North America marketing technology innovation efforts under a single framework built on a three-principle approach – solve a problem, create consumer value, and drive to a transaction – resulting in a revolutionary and patent-pending approach to consumer engagement.
TL;DR - I made this. Recruited to streamline disparate North America marketing technology innovation efforts under a single framework built on a three-principle approach – solve a problem, create consumer value, and drive to a transaction – resulting in a revolutionary and patent-pending approach to consumer engagement.
- Developed and implemented North America marketing technology innovation strategy, built on sound guiding principles and a rigorous prioritization matrix, to cultivate senior leadership buy-in for a rolling 18-month pipeline.
- Piloted nascent technologies with brands, customers, partners, bottlers, and internal constituencies to test, learn, and scale successful pilots to full organizational deployment.
- Championed test and learn pilots of connected packaging that led to frictionless code entry through image recognition, machine-learning, and neural networks.
- Drove cross-functional team to redefine product packaging in the IoT era that will enrich consumer engagement while supplementing first-party data collection, resulting in a patent application.
- Worked with customers, partners, and bottlers to digitize the business, remove consumer friction, and deliver value across the system.
- Served as subject matter expert for emerging technologies across North America marketing effort.
- Partnered with sports and experiential marketing teams to enhance and increase the North America first-party database by initiating or standardizing data collection at all consumer touchpoints.
- Managed multiple agency partners to deliver programs on time and under budget, realizing more than $570,000 in productivity in 2017.
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Brandmovers | Atlanta, GA
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2014 – 2015
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Leading engagement marketing agency with offices in The Americas, Europe, and Asia.
Account Director
Sought agency-side opportunity to grow knowledge and experience in digital engagement for Fortune 100 companies and top-tier global brands.
Sought agency-side opportunity to grow knowledge and experience in digital engagement for Fortune 100 companies and top-tier global brands.
- Cultivated productive senior-level client relationships.
- Assessed and internalized client’s business objectives, then translated them into marketing and communications objectives.
- Optimized the impact of customer insight in the creative/program development process by inspiring and partnering with creative and development teams.
- Delivered breakthrough thinking for internal and client strategic planning sessions.
- Developed a compelling strategic vision that drives program development.
- Communicated this vision to clients and aided in successful internal advocacy.
- Led team in the development of annual business plans for key clients in conjunction with stated or potential client needs.
- Identified and communicated changing client business rules and priorities to internal financial management function.
- Negotiated contracts and fee arrangements.
- Met and exceeded growth targets through strategic organic account growth.
- Forged and cultivated relationships with outside partners/suppliers.
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AT&T | Atlanta, GA
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2014 – 2014
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Leading telecommunications company with $128B in annual revenue and 325,000 employees and contractors globally.
Lead Program Manager, Consumer Digital Experience, AT&T Mobility
Brought onboard to support corporate initiative to achieve 80% of all customer interactions on digital platforms by 2020. Led development, implementation, and execution of procedures to standardize and operationalize daily, weekly, and monthly reporting and insight generation from customer survey feedback; spearheaded enhancements to customer experience.
Brought onboard to support corporate initiative to achieve 80% of all customer interactions on digital platforms by 2020. Led development, implementation, and execution of procedures to standardize and operationalize daily, weekly, and monthly reporting and insight generation from customer survey feedback; spearheaded enhancements to customer experience.
- Identified/introduced improvements to enhance digital platform functionality, capabilities, and customer satisfaction.
- Delivered a seven-point gain in customer satisfaction and 13-point increase in task accomplishment in two months.
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First Data | Atlanta, GA & London, UK
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2008-2013
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Global payment processing company with $10.8B in annual revenue and 24,000 employees worldwide.
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Director, Global Event Marketing, EMEA
London, UK & Atlanta, GA |
2012 – 2013
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Promoted to centralize and streamline corporate meeting, event marketing, trade show, and sponsorship programs for the EMEA (Europe, Middle East, and Africa) region comprising 25% of the company’s total business. Led development and execution of all customer- and employee-facing programs, including theme, communications, registration process, and post-event evaluation, as creative director. Primary liaison between U.S. and EMEA marketing/communications teams.
- Uncovered/analyzed $1.7M in existing program spend across all countries/lines of business and created a tactical plan that optimized spend, closed gaps, expanded customer reach, and drove alignment with corporate strategic vision.
- Reduced EMEA program costs 29% ($500,000) in the first year by identifying and eliminating program redundancies and leveraging favorable contract terms with both new and existing vendors.
- Established unified branding, messaging, and voice for event marketing programming across the EMEA region with previously incongruous practices resulting from extensive acquisition-based growth.
- Orchestrated the company’s first international customer summit that engaged more than 10% of customer base, providing a platform for thought leadership, new product introduction, and executive-level relationship building.
- Improved execution of customer- and employee-facing programs by rolling out U.S. best practices, securing buy-in from and leading teams of event stakeholders, and creating a plan to integrate key EMEA and U.S. programs.
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Manager, Corporate and Client Events
Atlanta, GA |
2010 – 2012
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Tapped to design and launch a comprehensive sports marketing corporate sponsorship and customer hospitality program from the ground up. Conducted competitive analysis/benchmarking and created a three-tiered sponsorship program investing in customers based on relationship value. Won approval of CMO, President, and CEO, and awarded a $2M program budget. Served as creative director for all programs, led technology adoption, and managed teams in executing corporate events.
- Transformed a geographically limited and underutilized $360K customer hospitality program into a $2M metrics-driven companywide corporate sponsorship and hospitality program with brand activation. Rolled out local market activations at sporting events across six locations within 200 miles of 85% of the customer base:
Grew number of customers hosted from 30 to 600, achieved an 80% utilization of ticket stock (up from 1%) from 2011-2012, and engaged 3,600+ local, regional, and national businesses in the First Data Executive Club (FDEC) and 30,000 spectators with 4% booth participation; |
- Introduced “Signature” sponsorships for top customers, including a PGA TOUR Championship event with celebrity golf talent, VIP tours, and naming rights to a shared hospitality space:
Earned recognition by TOUR reps for setting gold standard in corporate hospitality and selected as the model for other sponsors, facilitating a 33% increase in corporate hospitality sales to “sold out” status; |
- Created “Premiere” sponsorship programs for midsized clients, such as a SEC football championship event and the College World Series of Omaha with a VIP reception, celebrity dinner, box seats, and visits with legendary coaches.
- Revamped President’s Club global sales recognition program—led cross-functional team in establishing program criteria, a transparent qualification process, monthly reporting, and staff communications processes.
- Introduced mobile technology solution that enhanced event communications with staff, attendees, and event speakers.
- Partnered with the executive decision makers, architect, and interior Designer in the creation of a 10,000-square foot state-of-the-art event space, learning center, and innovation lab.
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Associate Manager, Corporate and Client Events
Atlanta, GA |
2008 – 2010
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Recruited to co-develop a formal meeting and event planning function supporting a 12-site, 20,000-employee U.S. operation comprising 80% of the company. Selected to manage special projects, including execution of a global employee communications program to boost engagement/morale following acquisition and transition to new executive leadership team.
- Co-led centralization and standardization of corporate policies/processes for meeting, event, and trade show planning, execution, and budgeting; oversaw execution of corporate training and incentive programs.
- Directed planning and implementation of an employee recognition program honoring 170+ employees across 36 countries with executive communications, digital/real-world recognition, and monetary reward distribution:
Established formal program structure that unified disparate programs resulting from multiple acquisitions; |
Tapped to lead centralization and optimization of company’s store operations with a single brick-and-mortar site and limited online presence, stimulating a 200% increase in business to $500,000 annually within three years:
Established a robust online presence with order and fulfillment capabilities and a secure single sign on (SSO) from the company intranet; identified vendor to manage daily operations of online and brick-and-mortar stores. |
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Manning, Selvage & Lee | Atlanta, GA & Wilmington, DE
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2006 – 2008
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Strategic communications and engagement group of Publicis Groupe, a leading global communications company.
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Senior Account Executive
Atlanta, GA Project Manager
Atlanta, GA & Wilmington, DE |
2007 – 2008
2006 –2007
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Hired to manage an employee change management program for client Astra-Zeneca’s sales organization. Promoted to direct teams of up to 10 content writers/designers in the implementation of programs for major clients such as Bayer HealthCare Pharmaceuticals, Novartis Consumer Health, Newell Rubbermaid, Cox Communications, and MeadWestvaco.
- Led introduction of Bayer’s first corporate newsletter, an employee engagement microsite, and corporate videos.
PRIOR EXPERIENCE
Launched career as Assistant Director of Orientation for Emory University (2004-2005). Recruited and led a team of 130+ student orientation leaders, enhanced orientation programming, and coordinated a Town Hall event with former President Jimmy Carter. Joined Q Television Network as Lead Host for On Q Live talk show (2005-2006).
EDUCATION
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Florida State University Tallahassee, FL
Master of Science in Education – Higher Education Administration, Student Affairs concentration University of Tennessee Knoxville, TN Bachelor of Science in Education – Human Services, Sign Language Interpreting concentration |
May 2004
May 2002 |
SKILLS
Technology
- Loves spreadsheets.
- Fluent in both business and geek.
- Knows enough code to get in trouble.
- Sought-after speaker.
- Excellent written and verbal presentation skills.
- Stickler for grammar, enjoys language, and has a good speaking voice.
- Was once paid to tell jokes on a stage. Nobody walked out.
- Served as creative director in multi-channel programs including: thematic design, print, web, application development, communications, video, audio, set design, décor, etc.
- Collaborative, consensus-builder with experience leading and motivating teams.
- Experienced problem-solver who can anticipate, interpret, and mitigate risk.