TOUR Championship by Coca-Cola

"First Data redefined the face of golf hospitality"

        - TOUR Championship staffer

Tapped to design and launch a comprehensive sports marketing corporate sponsorship and customer hospitality program from the ground up. Conducted competitive analysis/benchmarking and created a three-tiered sponsorship program investing in customers based on relationship value. Won approval of CMO, President, and CEO, and awarded a $2M program budget. Served as creative director for all programs, led technology adoption, and managed teams in executing corporate events.

• Grew number of customers hosted from 30 to 600, achieved an 80% utilization of ticket stock (up from 1%) from 2011-2012, and engaged 3,600+ local, regional, and national businesses in the First Data Executive Club (FDEC) and 30,000 spectators with 4% booth participation.
• Boosted number of hosted customers 83% and ticket stock utilization to 122% for 2013 (surpassing projections) and engaged 4,000+ local, regional, and national businesses in the FDEC
• Earned recognition by TOUR reps for setting gold standard in corporate hospitality and selected as the model for other sponsors, facilitating a 33% increase in corporate hospitality sales to “sold out” status.